There are a variety of elements that go into making an effective sales flyer. From applying different graphic designs to exporting the finished output into the correct formats, you must carefully consider which design software can help you create the perfect flyer depending on your business’s needs.
To learn more about how to select the most suitable design software, I’m going to share the top features to look out for to ensure a smooth designing process. Let’s begin!
1. Free Templates
To save yourself time and the unnecessary effort, try looking for a design software that already contains a variety of different free templates for sale flyers.
Regardless of whether you are an experienced designer or new to the process, having a vast selection of templates can help you brainstorm some ideas on how you want your flyer to look. If you’re up for the challenge, you can even combine the best features of different templates for a more creative output!
2. Tutorials
Not everyone is knowledgeable about what makes a good design. More than that, not everyone can easily navigate a design software, especially if they have little experience in graphic design.
Fortunately, lots of different design websites nowadays contain built-in video or blog tutorials where you can learn more about how their interface works. If it’s user-friendly enough, you’ll be able to get the hang of it in no time!
3. Free Content Library
While copying and pasting images or graphics from Google can work for some, it’s always a great help if your design software already offers a bunch of different stock images, graphics, and icons that you can easily integrate into your design.
Not only will this save you extra time and effort on searching for the right elements, but you’ll also have more professional-looking options to choose from.
4. Collaboration Feature
If you’re someone who likes working with others when creating a project, a useful feature to look out for in a design software is an option to collaborate with other users. This simply means that you can create a project and work on it directly on your laptop together with your peers.
The best part? You don’t even need to be in the same room or share the same device to edit. All you need to do is grant the other person access to edit your design and you’re set to work on it together simultaneously.
5. Background Remover
If you wish to feature your actual products in your flyers, you’d greatly benefit from a design software that has a background remover option.
While you can certainly do it manually on your own, you can save yourself the time and additional effort if you take advantage of such a feature. All you need to do is select a specific photo, load it up into the system, and download the finished product as a PNG file!
6. Layout Features
Some might think that certain layout features are too insignificant to make a difference, but each feature can actually add additional flair to your design more than you think.
For instance, features that allow you to see the grids, folds, and print bleeds in your design can be of great help in terms of balancing out the elements and ensuring that your flyer is visually appealing.
7. Drawing Tools
If you’re someone on the creative side, you can greatly benefit from a design software that allows you to directly draw on your flyer.
For instance, if you are interested in manually writing down menu items or products and services using your own handwriting, all you need to do is click on the “draw” option and you’re set to go. For some design software, you can even customize the type and color of pen you can use!
8. Various Export Options
Once you’re satisfied with the overall look of your flyer, you’re going to want to export it into different files to ensure that it is still of high quality. For example, if you are looking to print your flyer, it’s a good idea to save it as a PDF or PNG so that you can retain each design element without sacrificing the quality in your physical copy.
Alternatively, you can save your flyer as a JPG for a smaller file size which you can easily attach in your email marketing campaigns.
Not all design softwares allow a variety of export options, so I always recommend looking out for this feature first when choosing which platform you are going to use to create your sales posters!
Ready to Create Your Sales Poster?
With the various available design software out there, it can be a bit confusing to choose which one can be most beneficial for you. In understanding which features are best used when creating flyers, however, you can already narrow down your options to check which platform can most suit your style. Good luck!
